Moving Toward a Global Solution
The global economy requires the cross-border transfer of personal information. At the same time, such transfers are becoming more difficult and costly from a business perspective because more countries are adopting privacy laws that regulate, among other things, cross-border data transfers.
These laws vary dramatically from country to country but typically either explicitly prohibit transfers to other countries unless certain conditions are met or impose regulatory obligations on the organizations transferring the personal information. These cross-border limitations are affecting both the quality and choice of products and services that can be offered to consumers on a global basis.

