Each week I try to share some information about the other aspects of my life and business. As you may be aware, I live in Sao Paulo, Brasil and manage a web development, Internet marketing business. Since I'm passionate and interested in offshore business development, as a means of providing for my own sovereign lifestyle, I've been compelled to focus much of my attention on developing this web site and www.investoffshore.com but this is not my only project.
In the mid-nineties I registered several other financial Domain names including SecurityTraders.com. Today I'm going to post the executive summary of a project that has really improved in the last several months - www.commoditytrader.com
CommodityTrader.com - Executive Summary
The Mission:
CommodityTrader.com provides a unique content-rich website, to distribute knowledge for guiding a commodity trader towards more successful investment results, with less risk and a greater understanding of the Global Commodity Markets.
The Concept:
Many people think that commodity futures markets are just about speculating or “gambling.” While it is true that futures markets can be used for speculating, that is not the primary reason for their existence. Commodity Futures markets are actually designed as vehicles for hedging and risk management, that is, to help people avoid “gambling” when they don’t want to.
The Problem:
Commodity Futures markets have experienced unprecedented growth in trading volume over the past two decades, reflecting the investing public's confidence in the integrity of these institutions. Unfortunately, too few individuals have acquired proficiency at trading. Inexperienced traders with unrealistic goals, are seriously under-performing the market, exposing their capital to unnecessary risk. Market regulators are becoming concerned about the potential risk to global capital markets as well as the personal losses involved.
The Solution:
CommodityTrader.com has developed an information solution website for collaboration of traders, called a “Collective “Blog ”. It’s a dynamic, interactive web-community of people who share an interest in the various diverse categories of futures, options and commodities.
CommodityTrader.com is built on a revolutionary “publishing platform” called Movable Type™ (MT), which fosters collaboration amongst writers and readers. Contributed articles grow the website simultaneously by readers posting comments or questions, which are then published with responses from the authors and other readers. MT software also produces News Feeds (content) for syndication to other websites via RSS (i.e. real simple syndication).
The Opportunity:
CommodityTrader.com is capitalizing on the growth of the financial information sector of the Internet by developing, promoting, and maintaining a Blog on www.CommodityTrader.com. The Company earns revenues from selling online advertising to financial institutions (banks, brokerages, exchanges, data vendors and investment houses) and is committed to providing its advertising partners with a competitively priced, flexible, feature-rich suite of audited advertising products that deliver high levels of exposure and response.
The State of Blogging:
By the end of 2004 blogs had established themselves as a key part of online culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online; and 12% of internet users have posted comments or other material on blogs. Still, 62% of Internet users do not know what a blog is.
Report: Summary - CommodityTrader.comDate Range: 03/14/2005 - 03/20/2005
Total Sessions 5,341.00
Total Pageviews 10,438.00
Total Hits 17,497.00
Total Bytes Transferred 147.64 MB
Average Sessions Per Day 763.00
Average Pageviews Per Day 1,491.14
Average Hits Per Day 2,499.57
Average Bytes Transferred Per Day 21.09 MB
Average Pageviews Per Session 1.95
Average Hits Per Session 3.28
Average Bytes Per Session 28.31 KB
Average Length of Session 00:10:39
The Management:
Editor:
Kieran Gartlan, a native of Ireland, graduated from University College Dublin with a Masters Degree in Econometrics in 1990. He has lived in Paris, New York and London and moved to Sao Paulo in 1994. For the past ten years he has been working in Brazil`s financial sector, including a number of years at Banco Santander and later as a foreign correspondent for Dow Jones Newswires. He currently writes for DTN, the largest agricultural news agency in the US, covering the soybean, beef and sugar markets. He also writes regular features for Ireland`s top agriculture newspaper “The Irish Farmers Journal”, as well as the `Power in Latin America` magazine published by Platt`s Energy Wire. In the past he has written for the Associated Press, Wall Street Journal, Economist Intelligence Unit, Washington Post, among others. He is also co-author of the book “War and the Media”, published in 2003 by Summus Publications and founder of the web portal www.gringoes.com
Publisher:
Aaron Arthur Day, a native of Canada, lived in Miami for 12 years before moving to Sao Paulo in 2002. He is an expert web publisher and has been an Internet marketing consultant for 12 years. Aaron is certified as a Macromedia Cold Fusion Developer, has published thousands of Web pages and designed/developed dozens of websites, most notable of which is the award winning (Forbes, Best of the Web) www.TraderWizard.com. He is former Chairman for Communications with CABNET (Caribbean Americas Business Network) and has spoken for audiences in Los Angeles, Miami, New York and Chicago regarding Internet Marketing.
